In SETTING UP A STRATEGIC COMMUNICATION PLAN, the authors offer a six-stage framework for analysing communication problems and making decisions about objectives and strategies. Special attention is paid to the cyclical character of a communication plan. Because all the stages are interconnected and each subsequent stage influences the outcome of the previous stage, it is vital to maintain an overview of the entire process when creating a plan. A communication policy is never made alone, and this book covers the collaboration between the client and the communication expert at every stage. It is important to discuss and review an approach at regular intervals with the client, management or other parties involved. Using this systematic approach, review periods will be built in to help ensure that one remains on the right track and to prevent misunderstandings with the client.
