There is more to setting up a successful business than just a good idea.
Creating a Business conveniently and concisely examines all the relevant
aspects: the excitement and satisfaction that business entails, the challenges
the entrepreneur is faced with, but also the risks that lie in wait.
The textbook is organized around a practical example: a company sets out to
launch a new line of clothing. Disciplines with which an entrepreneur will be
faced such as management, marketing, legislation, and financial management are
examined.
Creating a Business acquaints students of small business and entrepreneurship
with all the areas of competence one needs and includes pedagogical features
such as end-of-chapter questions and illustrations.
