Economics and the Business Environment is directed at students who will be
taking up managerial positions in trade and industry or in government. The book
describes the economic environment of European businesses.
The theories described enable students to calculate how much competition firms
within a particular business sector are exposed to, to analyse the current
economic position of a particular country and to make exchange rate prognoses,
and to gauge the effect of the economic environment on business sales and
profits. The economic environment of European companies is central to the book
and thus the student will obtain a good impression of recent developments
within the European economy.
Complicated analyses and mathematical models have been avoided as much as
possible, instead, diagrams and graphs illustrate the causal relationships
between economic factors which makes this book an ideal primer for those
needing the basics of economics for their business degree.
