In a book that¿s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google ¿ the fastest-growing company in history ¿ to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary,giving readers a glimpse of how everyone and everything ¿ from corporations to governments, nations to individuals ¿ must evolve in the Google era.
