Great design can be an agent of social change. The environmental crisis is the
greatest issue of today, and according to author David Berman, consumerism is
its largest cause ! often fueled by convincing graphic and product design
intended to invent needs. Alternatively, creative professionals can use their
skills to help spread messages and ideas the World really needs to hear, doing
good by how we design and how we use design. This book offers a powerful and
hopeful message that includes solutions that everyone will want to hear. In
this provocative and dramatically-illustrated book, David Berman argues that we
live in an age where the democratization of technology offers us each an
opportunity to leave a greater legacy by the creative ideas we choose to share
rather than the genes we strive to propagate. Indeed, the future of
civilization has become our common design project. He believes that
communications professionals have more conspicuous power than they realize, and
play a core role in helping some corporations mislead audiences in order to
invent unfulfilled needs in larger and larger markets.In a World where design
has become a recognized corporate asset, designers and their clients have the
opportunity to use their persuasive skills responsibly and to accelerate
awareness. Recent developments regarding professionalism and ethics offer
powerful hope that there is great opportunity for designers and other
professionals to choose what their still-young profession will be about:
creating visual lies to help sell stuff or helping repair the World by bridging
knowledge and understanding. Do Good Design is an AIGA Design Press book,
published under Peachpit´s New Riders imprint in partnership with AIGA.
