Pay Per Click Search Engine Marketing For Dummies (kent, Peter) 368 P., Paperback

Plan and launch your PPC campaign and keep track of its progress If you want
potential customers to form a traffic jam at your Web site, Pay Per Click just
might do the trick. This book will help you decide! It tells you all about
Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching
out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per
Click work for you. Discover how to * Use the right keywords to trigger your
ads * Figure your breakeven point * Write ads that reach your customers *
Calculate return on investment * Use geo targeting * Track your ad results