According to these experts, blogs offer businesses something that has long been
lacking in their communication with customers--meaningful dialogue. Devoid of
corporate-speak and empty promises, business blogs can humanize communication,
bringing companies and their constituencies together in a way that improves
both image and bottom line. With a Foreword by Tom Peters, author of such
business bibles as In Search of Excellence, this book uses more than 50 case
histories to explain why blogging is an efficient and infinitely more credible
method of business communication. Blogs are easily linked, allowing information
to spread rapidly, and blog readers are active, not passive, participants in
the communication. Business and marketing decision-makers will find themselves
excited about the possibilities after just a few pages. * Interviews with Mark
Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz
of Sun Microsystems, and other prominent business leaders showcase how
businesses are beginning to use blogs to connect with customers in new ways. *
Explores how blogging has changed the rules of communication and competition. *
Gives business owners the tools to launch an effective blogging strategy and
the reasons why they should.
