You´re either a Purple Cow or you´re not. You´re either remarkable or
invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger
have in common? How do they achieve spectacular growth, leaving behind former
tried-and-true brands to gasp their last? The old checklist of P´s used by
marketers - Pricing, Promotion, Publicity - aren´t working anymore. The golden
age of advertising is over. It´s time to add a new P - the Purple Cow.Purple
Cow describes something phenomenal, something counterintuitive and exciting
and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a
Purple Cow into everything you build, and everything you do, to create
something truly noticeable. It´s a manifesto for anyone who wants to help
create products and services that are worth marketing in the first place.
