The beginning of the twenty-first century will be remembered, Friedman argues,
not for military conflicts or political events, but for a whole new age of
globalization a flattening´ of the world. The explosion of advanced
technologies now means that suddenly knowledge pools and resources have
connected all over the planet, levelling the playing field as never before, so
that each of us is potentially an equal and competitor of the other. The rules
of the game have changed forever but does this death of distance´, which
requires us all to run faster in order to stay in the same place, mean the
world has got too small and too flat too fast for us to adjust! Friedman
brilliantly demystifies the exciting, often bewildering, global scene unfolding
before our eyes, one which we sense but barely yet understand. The World is
Flat is the most timely and essential update on globalization, its successes
and its discontents, powerfully illuminated by a world-class writer.
