generation y (13-29 year olds) are the most marketing savvy and advertising
critical generation ever. three times the size of the previous generation x,
they have a much bigger impact on society and business. but what drives them
and how do you develop the right brand strategies to reach this critical
generation?
how cool brands stay hot reveals what drives generation y and how you can reach
them. based on important new research, it provides insights into the consumer
psychology and behaviour of the millennials. it will help you to re-connect
with the new generation of consumers by understanding their likes and dislikes,
and how you can make your advertising, marketing and branding relevant to them.
full of statistics and case studies including nokia, nivea, playstation, coca
cola, volkswagen, smirnoff, red bull, h&m, and levis, how cool brands stay hot
provides you with creative ideas on how to position, develop and promote your
brands to the new consumer generation.
