Craft, Inc. is the hipster business primer for entrepreneurial crafters to
turn what they do for fun into what they do for money. Pro crafter Meg Mateo
Ilasco offers a step-by-step guide to everything from developing products and
namingthe company to writing a business plan, applying for licenses, and paying
taxes. Chapters on sales, marketing, trade shows, and publicity round out the
mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler,
Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and
practical advice. Accessible, informative, and more than a little spunky,
Craft, Inc. paves the way for today´s creative minds to become tomorrow´s
trendsetters.
