Influence, the classic book on persuasion, explains the psychology of why
people say yes--and how to apply these understandings. Dr. Robert Cialdini is
the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-
year program of study on what moves people to change behavior has resulted in
this highly acclaimed book. You´ll learn the six universal principles, how
to use them to become a skilled persuader--and how to defend yourself against
them. Perfect for people in all walks of life, the principles of Influence
will move you toward profound personal change and act as a driving force for
your success.
