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Understanding Audiences: Theory And Method (ruddock, Andy) 208 P., Hardcover
The history of audience research tells us that the relationship between themedia and viewers, readers and listeners is complex and requires multiplemethods of analysis. In Understandin
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Effective Television Advertising: Tools To Grab Audience Attention (josiah, Paulette) 80 P.
In a culture saturated by media messages, what truly makes an advertisementstand out from the rest? This study aims to explore this topic using thespecific case of the 2010 Fifa World
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Life After New Media: Mediation As A Vital Process () 288 P.
In Life after New Media, Sarah Kember and Joanna Zylinska make a case for asignificant shift in our understanding of new media. They argue that we shouldmove beyond our fascination wit
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