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Marketing
Free Prize Inside (godin, Seth) , Paperback
Packed full of ideas to help you give your customers something remarkable. Fromthe bestselling author of )Purple Cow(.

Innovation Games: Creating Breakthrough Products Through Collaborative Play (hohmann, Luke) 159 P., Paperback
It helps you: learn how your customers define success; discover what customersdon't like about your offerings; uncover unspoken needs and breakthroughopportunities; understand where your offer
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Facebook Marketing (levy, Justin R.) , Paperback
Filled with case studies on how a business can use Facebook to market itsproducts and services, this book provides specific details and tips, as well asrelevant and incisive case studi
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Flip The Funnel: How To Use Existing Customers To Gain New Ones (jaffe, Joseph) 286 P., Hardcover
Why customer retention is the new acquisition If there's anything the recessionof 2009 taught us, it was the importance of investing in our customers, butwhen was this any different? S
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Why She Buys (brennan, Bridget) 336 P., Paperback
Women make almost all important buying decisions. They are the uber-deciders,yet most companies are failing to effectively market and sell to them. BridgetBrennan shows how to overcome
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Big Red Fez (godin, Seth), Paperback
Marketing guru, Seth Godin identifies and illustrates the crucial principlesbehind creating a good website.


Consumer Behavior And Culture: Consequences For Global Marketing And Advertising () 403 P., Paperback
The Second Edition presents an empirically-based model for integrating culturewith consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to brin
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Marketing And Football (desbordes, Michel) , Paperback
Football is arguably one of the most important sports in the world, and themarketing of football has become an increasingly important issue, as clubs andproduct owners need to generate more re
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Negotiate To Win!: Talking Your Way To What You Want (collins, Patrick) 164 P., Hardcover
A comprehensive guide to maximising negotiation skills, whether in a one-to-oneencounter or a larger negotiating session. Collins also discusses how toovercome fears, strategies for ga
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Winning Body Language For Sales Professionals: Control The Conversation And Connect With Your Customer--without Saying A Word () 256 P.
Building on his classic guide Winning Body Language, master communicationsexpert Mark Bowden now reveals the simple yet vital strategies that canpositively influence the outcome of a s
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The Big Book Of Creativity Games: Quick, Fun Acitivities For Jumpstarting Innovation () 223 P., Paperback
In the modern economy, where most workers are knowledge workers, creativity andinnovation are the most easily sustainable competitive advantages. In The BigBook of Creativity Games, Ha
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The Relationship Marketer () 236 P., Hardcover
In The Relationship Marketer, Søren Hougaard and Mogens Bjerre explain howthe concept of the dyad (i.e., mutuality, or you and me) is quickly becominga fundamental principle in marketi
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