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Marketing
Made To Stick () 291 P., Paperback
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of stu
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Free Prize Inside (godin, Seth) , Paperback
Packed full of ideas to help you give your customers something remarkable. Fromthe bestselling author of )Purple Cow(.

Big Red Fez (godin, Seth), Paperback
Marketing guru, Seth Godin identifies and illustrates the crucial principlesbehind creating a good website.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (godin, Seth) 256 P., Hardcover
The man Business Week calls the ultimate entrepreneur for the Information Ageexplains Permission Marketing -- the groundbreaking concept that enablesmarketers to shape their message so that co
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Flip The Funnel: How To Use Existing Customers To Gain New Ones (jaffe, Joseph) 286 P., Hardcover
Why customer retention is the new acquisition If there's anything the recessionof 2009 taught us, it was the importance of investing in our customers, butwhen was this any different? S
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Purple Cow (godin, Seth) 160 P., Paperback
You're either a Purple Cow or you're not. You're either remarkable orinvisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Mangerhave in common? How do they achieve spectacul
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Free Prize Inside!: How To Make A Purple Cow (godin, Seth) 239 P., Paperback
Godins follow-up to the bestselling Purple Cow is a fun guide to doinginnovative marketing that really works when the traditional approaches have allstopped working.
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How Cool Brands Stay Hot () 249 P., Hardcover
generation y (13-29 year olds) are the most marketing savvy and advertisingcritical generation ever. three times the size of the previous generation x,they have a much bigger impact on
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Marketing Strategy () 279 P., Paperback
Presents a way of thinking and a method with which organisations truly canenhance their competitive strength, and make it sustainable.

Socialnomics (qualman, Erik) 288 P., Hardcover
Despite popular belief, social media is not just for teenagers. Social media isnow the #1 activity on the Internet. The world of social media is so powerfulthat it is causing a macro s
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Meatball Sundae: Is Your Marketing Out Of Sync? (godin, Seth) 232 P., Hardcover
Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.



The Dip: A Little Book That Teaches You When To Quit (and When To Stick) (godin, Seth) 80 P., Hardcover
Every new project or career starts out exciting and fun. Then it gets hard andless fun, until it hits a low point - and at that point you have to figure outif you're in a dip or at a dead-end.
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