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Marketing

Advertising (macrury, Iain) 318 P., Paperback
Advertising, once seen as the official art of capitalist society is anincreasingly commonplace component of a characteristically promotional culture.This book explores and evaluates th
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Strategic Database Marketing (hughes, Arthur), Hardcover
Web-focused strategies for turning a company's customer list into its mostpowerful competitive advantage For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativ
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Made To Stick () 291 P., Paperback
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of stu
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Voice Of The Customer: Capture And Analysis (yang, Kai) 416 P., Hardcover
Identify key customer needs with Six Sigma Capturing and analyzing Voice ofCustomer (VOC) data is one of the hardest tasks faced by many product designteams. Yang gives them the abilit
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Free Prize Inside!: How To Make A Purple Cow (godin, Seth) 239 P., Paperback
Godins follow-up to the bestselling Purple Cow is a fun guide to doinginnovative marketing that really works when the traditional approaches have allstopped working.
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Buy Now () 224 P., Hardcover
Advice from a master of direct response marketing Rick Cesari shares histwenty-five years of insights and methods as a guide that will help readersmake the most of direct response mark
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Consumer Behavior () 518 P., Hardcover
For undergraduate and graduate consumer behavior courses. The text that set thestandard for consumer behavior study. Consumer Behavior explores how theexamination and application of co
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Social Animal Ing (brooks, David) , Hardcover
This is the happiest story you will ever read. It's about two people who ledwonderfully fulfilling, successful lives. The odd thing was, they weren't borngeniuses. They had no extraord
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Communicating For Results: A Canadian Student's Guide (meyer, Carolyn) 576 P., Hardcover
Designed to equip students with the skills for effective businesscommunication, Communicating for Results offers practical, classroom-testedinstruction not just in grammar but in the r
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Advertising And Promotion: An Integrated Marketing Communications Perspective () 864 P., Hardcover
In order to best communicate with consumers, advertisers must utilize a myriadof tools (advertising, direct marketing, interactive/Internet marketing, andpersonal selling). This book r
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Quality Management () 208 P., Paperback
In the fast changing global scenario and the introduction of WTO, newchallenges and opportunities and opportunities are thrown up. Developing aswell as developed countries are adapting
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Fair Trade Coffee () 92 P. P., Paperback
The aim of the thesis was to examine which factors influence Danish consumers'intentions to purchase fair trade coffee, and how the understanding of thesefactors could help the marketi
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Covert Hypnosis 2020: An Operator's Manual (hogan, Kevin) 290 P.
This manual has been revised and updated to include even more strategies,techniques and secrets of persuasion. Covert Hypnosis is the utilization oftechniques and strategies to change
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Understanding Business Marketing And Purchasing (ford, David) 504 P., Paperback
This book is aimed at students, instructors, researchers and practitioners whoneed to understand the complexities of business markets and the managementchallenges they provide. It brings toget
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