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Free Prize Inside (godin, Seth) , Paperback
Packed full of ideas to help you give your customers something remarkable. Fromthe bestselling author of )Purple Cow(.

Innovation Games: Creating Breakthrough Products Through Collaborative Play (hohmann, Luke) 159 P., Paperback
It helps you: learn how your customers define success; discover what customersdon't like about your offerings; uncover unspoken needs and breakthroughopportunities; understand where your offer
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Purple Cow (godin, Seth) 160 P., Paperback
You're either a Purple Cow or you're not. You're either remarkable orinvisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Mangerhave in common? How do they achieve spectacul
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Marketing Management. International Edition () , Hardcover
, With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implemen
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Events Design And Experience (berridge, Graham) , Paperback
For the first time Events Design and Experience draws together the relationshipbetween event design and the experience of consumers and participants. Itexplores and analyses the event experien
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Marketing Communications 316 P., Hardcover
BH CIM Coursebooks are crammed with a range of learning objective questions,activities, definitions and summaries to support and test your understanding ofthe theory.The 07/08 editions
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Strategic Sport Marketing () 367 P., Paperback
This is a systematic introduction to marketing issues for sport managementstudents as well as practising sport administrators. Integrating the uniquecharacteristics of sport with tradi
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Powerful Exhibit Marketing: The Complete Guide To Successful Trade Shows, Conferences And Consumer Shows (siskind, Barry) 301 P., Paperback
A complete guide to successful trade shows and exhibitions Trade shows,consumer shows, product launches, sporting events, and other opportunities tointeract face-to-face with customers
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Ultimate Small Business Marketing Guide () 562 P., Paperback
Countless Marketing Tips to Drive Your Business Through the RoofThe second edition of this comprehensive guide introduces new marketing,advertising, sales, public relations techniques to the 1
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Untold Millions: Secret Truths About Marketing To Gay And Lesbian Consumers (lukenbill, Grant) 199 P., Paperback
The first definitive book researching gay and lesbian market behavior, UntoldMillions: The Truth About Gay and Lesbian Consumers in America will helpmarketers, advertisers, and public
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Using Market Knowledge 400 P., Hardcover
How can we use market knowledge effectively? What needs to be done to move frommarket knowledge to market insight? These and other questions of significanceto marketers, researchers, a
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One Customer, Divisible: Linking Customer Insight To Loyalty And Advocacy Behavior (lowenstein, Michael W.) 214 P., Hardcover
Are you getting the most from your customers? Discover how one book could teachyou how to optimize your customer relationships. In fact, it goes significantlybeyond traditional thinking and ap
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Online Marketing () , Paperback
It includes an Online Resource Centre for lecturers: PowerPoint slides for eachchapter; advice on case questions and end-of-chapter exercises; and forstudents: extra case material and students
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New Marketing () 230 P., Paperback
The New Marketing presents a comprehensively revised blueprint for themarketing process developed by Malcolm McDonald and Hugh Wilson to addresssecond-generation changes brought about by techn
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