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Free Prize Inside (godin, Seth) , Paperback
Packed full of ideas to help you give your customers something remarkable. Fromthe bestselling author of )Purple Cow(.

Innovation Games: Creating Breakthrough Products Through Collaborative Play (hohmann, Luke) 159 P., Paperback
It helps you: learn how your customers define success; discover what customersdon't like about your offerings; uncover unspoken needs and breakthroughopportunities; understand where your offer
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Facebook Marketing (levy, Justin R.) , Paperback
Filled with case studies on how a business can use Facebook to market itsproducts and services, this book provides specific details and tips, as well asrelevant and incisive case studi
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Flip The Funnel: How To Use Existing Customers To Gain New Ones (jaffe, Joseph) 286 P., Hardcover
Why customer retention is the new acquisition If there's anything the recessionof 2009 taught us, it was the importance of investing in our customers, butwhen was this any different? S
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Why She Buys (brennan, Bridget) 336 P., Paperback
Women make almost all important buying decisions. They are the uber-deciders,yet most companies are failing to effectively market and sell to them. BridgetBrennan shows how to overcome
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What's The Secret: To Providing A World-class Customer Experience (dijulius, John R. , Iii) 320 P., Hardcover
This revolutionary book finally answers the question and reveals how companieslike Disney, Nordstrom, and the Ritz-Carlton get 50,000 employees to deliverworld-class customer service o
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The Pfeiffer Book Of Successful Communication Skill-building Tools () 409 P., Paperback
The Pfeiffer Book of Successful Interpersonal Communication Tools is organizedinto three sections: Presentations and Discussions (articles); ExperientialLearning Activities; and Invent
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Public Relations In Global Cultural Contexts: Mutli-paradigmatic Perspectives () 295 P., Paperback
Providing a critical examination of public relations' contribution toglobalization and international power relations, this title includes chaptersthat explore alternative paradigms, mo
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Marketing For Entrepreneurs: Concepts And Applications For New Ventures (crane, Frederick G.) 227 P., Paperback
One of the primary reasons most often cited for the failure of a new venture isthe entrepreneur's inability to identity and exploit the `right idea'. This isdirectly connected to the concepts
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10 Clowns Don't Make A Circus: And 249 Other Critical Management Success Strategies () 298 P., Paperback
A collection of management truths collected from the authors' business dealingswith top names in sports, business, and politics will help guide readersthrough the complexities of doing
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Untold Millions: Secret Truths About Marketing To Gay And Lesbian Consumers (lukenbill, Grant) 199 P., Paperback
The first definitive book researching gay and lesbian market behavior, UntoldMillions: The Truth About Gay and Lesbian Consumers in America will helpmarketers, advertisers, and public
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Sales Training Basics () 197 P., Paperback
Sales Training Basics recognizes the need to focus on top-line revenue throughproven and cutting-edge techniques for improving sales team performance. Thisbook offers practical and fie
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Effectiveness Of An Interactive Marketing Platform In Taipei () 156 P., Paperback
While the promises of digital media does seem alluring from a marketingperspective, the authors contend that a lot of innovation in the field reliestoo much on practical assumptions. B
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Selling To Win (denny, Richard) 195 P., Paperback
Updated and revised, this third edition of Selling to Win is even moreeffective, highlighting the important changes needed to sell and win businessin an evermore sophisticated and comp
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Speaking To Lead: How To Make Speeches That Make A Difference (shosky, John) 256 P., Paperback
The consummate guide to speechwriting and making at all levels of public life,and from the podium to the boardroom.

Cases In Marketing Management () , Paperback
The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishingpartnership between SAGE Publications and the Richard Ivey School of Businessat The University of Western Ontario
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