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Marketing
Monitoring, Measuring, And Managing Customer Service () 192 P., Hardcover
Erstklassiger Customer Service ist kein Zufall! Er läßt sich erlernen,überwachen, messen und managen. Ausgehend von dem erfolgreichen Seminarprogrammdes Autors, bietet dieses Buch eine
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The 30 Day Mba In Marketing (barrow, Colin) 256 P., Paperback
Gives readers guidance on the topics of buyer behaviour, marketing strategy,products and services, promotion and advertising, place and distribution,pricing, managing the marketing org
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Marketer's Toolkit: The 10 Strategies You Need To Succeed () 230 P., Paperback
Effective marketing can mean the difference between runaway successes andcostly flops. Covering everything from customer programs to ad campaigns tosales promotions, this is every marketer's h
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Asinine Advertising: How Stupid And Unethical Advertising Costs You Money (lewis, Herschell Gordon) 129 P., Paperback
Describes the incompetents and charlatans of advertising and how they arecosting us - all of us, consumers and business people alike - money. This bookprovides guidance for the reader
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Marketing For Entrepreneurs: Concepts And Applications For New Ventures (crane, Frederick G.) 227 P., Paperback
One of the primary reasons most often cited for the failure of a new venture isthe entrepreneur's inability to identity and exploit the `right idea'. This isdirectly connected to the concepts
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Transaction Costs Affecting Women Businesses (kamuzora, Aurelia) 84 P., Hardcover
The book discusses the transaction costs affectingentrepreneurs in Tanzania. Itintends to inform thepolicy makers, investors and law makers about problemsthat emanate from laxity of la
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Make Your Presentations Zoom: The Prezi Way To Giving Awesome Presentations () 304 P.
From the creators of Prezithe PowerPoint killersimple, effective techniques formastering the software 8 million people are using to deliver lively, engagingpresentations
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Sales Training Basics () 197 P., Paperback
Sales Training Basics recognizes the need to focus on top-line revenue throughproven and cutting-edge techniques for improving sales team performance. Thisbook offers practical and fie
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The Ten Commandments Of Raw Materials Sales (kühne, Jörg) 152 P., Paperback
The experience of more than 25 years in the markets is condensed in TheTenCommandments of Raw Materials Sales It contains all the practical knowledgeneeded by a sales person, and it wi
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Big Red Fez (godin, Seth), Paperback
Marketing guru, Seth Godin identifies and illustrates the crucial principlesbehind creating a good website.


Consumer Behavior And Culture: Consequences For Global Marketing And Advertising () 403 P., Paperback
The Second Edition presents an empirically-based model for integrating culturewith consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to brin
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Marketing And Football (desbordes, Michel) , Paperback
Football is arguably one of the most important sports in the world, and themarketing of football has become an increasingly important issue, as clubs andproduct owners need to generate more re
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Negotiate To Win!: Talking Your Way To What You Want (collins, Patrick) 164 P., Hardcover
A comprehensive guide to maximising negotiation skills, whether in a one-to-oneencounter or a larger negotiating session. Collins also discusses how toovercome fears, strategies for ga
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Winning Body Language For Sales Professionals: Control The Conversation And Connect With Your Customer--without Saying A Word () 256 P.
Building on his classic guide Winning Body Language, master communicationsexpert Mark Bowden now reveals the simple yet vital strategies that canpositively influence the outcome of a s
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