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Marketing
Marketing Management () 528 P., Hardcover
For undergraduate and graduate Marketing Management courses. Go beyond thebasic concepts with a strategic focus and integration of IT and globalperspectives. Marketing Management refle
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Strategic Marketing () 384 P., Paperback
Because strategic marketing is the essential marketing activity, Mooradianprovides readers with a highly applied decision-making framework andexploration of the tools that can be used
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Basic Marketing Research: Using Microsoft Excel Data Analysis () 391 P., Paperback
For undergraduate Marketing Research courses. Basic Marketing ResearchusesExcela add-in software for data analysis, an integrated case, andexperiential learning exercises to present a
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Business Communication Essentials () 528 P., Paperback
Only Bovee/Thill texts thoroughly address the new-media skills that employeesare expected to have in today's business environment. Business CommunicationEssentials presents these techn
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Advertising () 657 P., Hardcover
For introductory courses in Advertising. Moriarty teaches students abouteffective marketing.

Guide To Managerial Communication: Effective Business Writing And Speaking (munter, Mary) 189 P., Paperback
For undergraduate and MBA courses in Management Communication, Writing, andOral Presentations. Also a useful reference for Executive Seminars/Workshops. Abrief, professional, reader-fr
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Advertising Research: Theory (davis, Joel) 704 P., Hardcover
For courses in Advertising Research. This textbook provides students with theknowledge and skills necessary to be successful advertising professionals inthe advertising business. Adver
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Improve Your Copywriting (gabay, J. Jonathan) 344 P., Paperback
From planning to implementation, a step-by-step guide through copywritingskills for a range of disciplines.

Present With Impact And Confidence () 313 P., Paperback
This book teaches readers how to present with impact and confidence in abusiness context and in the everyday challenges of communicating.

The Social Media Sales Revolution: The New Rules For Finding Customers, Building Relationships, And Closing More Sales Through Online Networking () 25
Powerful social-media sales techniques for reaching new customers andgenerating more referrals.

25 Toughest Sales Objections-and How To Overcome Them (schiffman, Stephan) 224 P., Paperback
The secrets to turning common sales objections into big opportunities! Itcosts too much...It's not good enough...We're switching to overseas vendors...Let me think about it...
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The Old Rules Of Marketing Are Dead: 6 New Rules To Reinvent Your Brand And Reignite Your Business (pearson, Timothy R.) 256 P., Hardcover
An action plan for moving any organization into the data-driven, modern age ofmarketing; explains how to use hard data and metrics to measure marketing ROI

Value-based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value () 288 P., Hardcover
Explains how to use value to inform marketing, selling, negotiation, andpricing decisions in a B2B setting. This title provides what you need to stayprofitable while preserving custome
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The Social Customer: How Brands Can Use Social Crm To Acquire, Monetize, And Retain Fans, Friends, And Followers (metz, Adam) 272 P., Hardcover
The next step in social marketing! Moving beyond basic tactics to building anorganization-wide customer-relationship strategy

Please Every Customer: Delivering Stellar Customer Service Across Cultures (lucas, Robert W.) , Paperback
The customer-service rep's handbook for communicating across any culturalboundary; readers learn how to recognize cultural nuances, communicateeffectively, and build trust with a broad
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The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage The Four Stages Of Growth (cichelli, David J.) 297 P., Hardcover
Subtitled, )How World Class Sales Organizations Successfully Manage The FourStages Of Sales Growth(.

Building Brand Without Mass Media (patel, Naresh) 228 P., Paperback
A product is something that is made in factory: a brand is something that isbought by a customer. A product can be copied by a competitor: a brand isunique. A product can be quickly ou
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The Emerging Market Clearing Practice In Ethiopia (mustefa, Fuad) 100 P., Paperback
Using a single method of marketing strategy is very difficult in the presentmarket condition because, the competition is stiff; the development of newfashions is very fast; emergence o
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Mcdonald's Brand Extension Into MccafÉ () 56 P., Paperback
This paper is a case study of McDonald's brand extension into the gourmetcoffee outlet industry through its McCafé concept in Singapore. By drawing uponresearch in areas such as the pe
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