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Marketing

New Consumer Marketing: Managing A Living Demand System (baker, Susan) 204 P., Hardcover
New Consumer Marketing provides a practical framework for ensuring thatmarketers have the ability to rethink their marketing tools in a way thatdelivers sustainable competitive advanta
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A New Brand Of Business: Charles Coolidge Parlin, Curtis Publishing Company, And The Origins Of Market Research (ward, Douglas B.) 228 P., Hardcover
Presents a business history that explains how and why Curtis developed itsmarket research division. This book reveals the evolution and impact ofParlin's work, which understood how rea
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Professional Networking For Dummies 336 P., Paperback
Are you putting your best foot forward in meetings? Are you connecting with theright people at functions? Throughout your life, you will find yourself insituations where professional n
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Market Research In Practice () , Paperback
This practical guide to the basics of market research takes a clear, concisestep-by-step approach. It describes and explains the various tools andtechniques available to market researchers. Co
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Marketing Management (hollensen, Svend) , Paperback
This work is written for people, mainly students, who want to know how therelationship and the traditional marketing approach (in combination) affect thedevelopment of effective and efficient
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Marketing And Selling Your Film Around The World: A Guide For Independent Filmmakers () 260 P., Paperback
The various overseas film markets, especially Europe and parts of Asia, havealways been financially important outlets for American films, but never morethan they are now. The current w
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Cim Revision Guide: Marketing Communications 04/05, Hardcover
It accompanies the CIM Coursebook and MarketingOnline website to provide acomplete suite of products to support the CIM qualifications.



Rethinking The Sales Force: Redefining Selling To Create And Capture Cutsomer Value () 308 P., Hardcover
In today's markets, success no longer depends on communicating the value ofproducts or services. It rests on the crucial ability to create value forcustomers. Sales forces need to retool curre
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Kotler On Marketing (kotler, Philip) , Paperback
A state-of-the-art guide to strategies and tactics from the author ofMarketing Management which was named, by the Financial Times, as one of thebest fifty business books ever written.
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Key Marketing Skills (cheverton, Peter) 400 P., Paperback
Together with sections on vital issues such as brand management, how to briefan agency and how to conduct a self-assessment health check of your currentlevel of marketing excellence, this book
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Storyselling For Financial Advisors () 246 P., Hardcover
HIGHLY PERSUASIVE individuals, including many top financial professionals,engage clients by using similes, metaphors, anecdotes, and illustrations. Theyask open-ended questions, and li
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